Lucy: More controversial photographs.

Tanner Krolle: Bags to Covet

 ???

Designer bag company, Tanner Krolle, used this sexual image to advertise their hand bags. The advertisement caused a stir when it was featured in a UK edition of Vogue and consequently, The Advertising Standards Agency received many complaints from readers who described the image as being too sexually provocative and offensive. I certainly agree with this, and feel that if the image did not have 'Tanner Krolle' incorporated within it, you wouldn't know it was supposed to be advertising bags.

Benetton

Carrying on from what Mike said about Benetton advertisements, I felt this one could be interpreted as being rather controversial. It could be argued that it represents equality, however, many people may also see this as being unnatural. Had the photograph of been two people of different race joined together hand in hand, it would be acceptable. However, breastfeeding is an intimate experience which connects a mother with their child and it is obvious from this photograph that the child does not belong to the woman.

Kenneth Cole

(The controversal nature of this image is more obvious from it's background information)

At first, this image looked quite innocent to me. However, reading into why it caused such a stir shocked me. When initially looking at the photograph, I didn't really concentrate too much on what was written on it. I soon realised from reading this and the information about it that Kenneth Cole was using AIDS to sell his products. The way in which they have incorporated the statement comes across as very innocent and somewhat downplays the impact and severity of the disease and almost insults those who have to live with AIDS.